The #1 place people go searching for information is on the Internet!
Ebooks are an essential part of the marketing process when it comes to
generating leads and making money online. Ebooks also help establish the
author as an "expert" and gives them instant credibility. It may sound
harsh, but when it comes to running an online business, it's either
"Publish or Perish." So, let's publish...
publish ebooks
Writing Your Ebook:The
first question to ask yourself (and be honest here) is: Am I a skilled
and talented writer? Can I write my own ebook? If your answer is "Yes"
and you have that gift of writing, then it's simply a matter of sitting
down and putting the words onto paper for your ebook. (You should have
at least 6-12 chapters for your ebook and it should be between 30-80
pages). Now, if you are not a talented writer, it doesn't mean you can't
or shouldn't have an ebook, it simply means you are going to need to
hire a ghostwriter who has the "writing skills and talent" that you lack
to create your ebook for you. The best place to connect with talented
ghostwriters is at a website called Elance. The great thing about Elance
is you often find writers who specialize in your "topic" and for a fee,
they will write an ebook on your behalf and turn over the copyright to
you. Do not try to write the ebook yourself if you don't have the skill,
talent or inclination to do so as it will show in your ebook and people
will perceive you as an amateur.
Selling Your Ebook: To sell or
not to sell? That is the question. Many online businesses use an ebook
as a lead generation tool. There is a "give" and "take" that occurs on
the internet. The owner of the website gives a free gift (an ebook of
great value) to the visitor on their website who signs up to receive
email messages from them; this is called an "opt-in". Many times the
website owners give away the ebook and then they have other products or
services that the ebook naturally leads them to. For example, on my
website I have a free ebook called "The Lazy Woman's Guide to a 6-Figure
Income" and when the visitor signs up for that, then they are added to
my list. That free ebook, promotes my online courses like "How to Make
Your First $1000 Online". So you will need to decide whether your want
to give away your ebook or sell it. The perceived value of an ebook is
about $10-47 dollars so you should take that into consideration. Of
course, you can have one ebook on your website to give away, and then
others that you sell. I encourage my clients to turn their ebooks into
ecourses which they can sell for a lot more.
Publishing Your
Ebook: The best way to "publish" your eBook is to sell it from your own
website. Now, if you don't have a website just yet, then you can work on
getting your first website up and running in less than 30 days. A one
stop shop for website design is your best bet as there are many
components to having a successful website. It's not just about putting
up a "pretty" website, it's about putting up a website that creates an
income stream for you and builds a list to sell to. I also suggest
having your ebook published on Amazon's Kindle. There are a few tricks
of the trade to getting your ebook published on Amazon and you can have
an experienced publisher do that for you as well.
People are
looking for information to help make their lives easier, less stressful,
more joyful and more prosperous. If you are an expert with information
that can help others, then you can follow these 3 steps:
Write your ebook (or have it ghostwritten);
Publish your ebook on your own website and on Amazon's Kindle; and
Sell (or give away) your ebook to others who need the information you have
It
is a win/win for the purchaser of the ebook and for you! As Zig Ziglar
once said, "You can have everything in life that you want, if you will
just help enough other people get what they want."
How To Write and Publish Ebooks
